Soft Glam vs. Bold Glam: Which Makeup Trend Is Winning?

Both soft glam and bold makeup styles are popular, with a noticeable trend toward soft glam in recent years.

This style emphasizes a natural, glowing complexion, often featuring dewy skin, subtle eye makeup, and neutral lip colors. The “skinimalism” trend, which focuses on enhancing natural beauty with minimal products, aligns with this preference for soft glam.

However, bold makeup remains a significant part of Nigerian beauty culture, especially for special occasions and festive events.

Vibrant eye shadows, dramatic eyeliner, and bold lip colors are commonly seen during celebrations and in the fashion industry. Influencers like Ronke Raji are known for their fearless approach to bold makeup, showcasing bright hues and dramatic looks.

In summary, while soft glam is currently more prevalent in Nigeria, bold makeup continues to be embraced, particularly for special occasions and by those who enjoy experimenting with vibrant styles.