The Rise of Men’s Makeup in Nigeria: Who Started It and Why It’s Still Trending

In recent years, makeup has become a tool of self-expression for many Nigerian men, challenging traditional gender norms and embracing the idea that beauty isn’t limited to one gender.

This shift has sparked a growing trend, with influencers and public figures leading the charge. Key figures like Enioluwa Adeoluwa, Damilola Adejonwo, James Brown and Bobrisky have played significant roles in the rise of men’s makeup in Nigeria.

Here’s why it’s still trending and how these individuals have helped shape the movement.

Who Started It?

In the late 1970s, a man known as Area Scatter became a trailblazer in male makeup. He rose to fame as a result of his unconventional and bold approach to entertainment. He was known for his flamboyant style, braiding his hair, wearing makeup, and strutting in heels while performing music in the homes of Nigeria’s upper class.

Following in his footsteps was Charly Boy in the late 90’s, who would later become a cultural icon. Like Area Scatter, Charly Boy broke barriers in the Nigerian entertainment scene with his androgynous image. He adopted makeup, relaxed and braided hairstyles, and wore ‘women’s clothing’ as part of his unique persona.

Since then, the gate have burst open and we have had the likes of Denrele Edun, Bobrisky, James Brown, Enioluwa Adeoluwa, Damilola Adejonwo, Ezra Olubi, just to mention a few. Other Nigerian men, including entertainers, influencers, and everyday individuals, are now using makeup in creative and personal ways.

Why It’s Still Trending

1. Cultural Shift: The trend of men wearing makeup is part of a larger cultural shift happening in Nigeria. Younger generations, in particular, are increasingly embracing self-expression and rejecting rigid gender norms. Men are now more willing to experiment with makeup, and this is seen as a step toward a more inclusive and open society. Public figures like Enioluwa, Damilola, and Bobrisky are leading by example and showing that beauty is universal, regardless of gender.

2. Social Media Influence: Social media platforms like Instagram, TikTok, and YouTube have given Nigerian men a platform to showcase their makeup skills and share beauty tips with a wide audience. Enioluwa Adeoluwa, for example, has built a massive following on Instagram where he not only showcases his makeup but also talks about his journey of self-empowerment. As more men post makeup tutorials and beauty routines online, the trend continues to grow and gain acceptance.

3. Celebrity Influence: Celebrities and influencers have a significant role in shaping trends, and in the case of men’s makeup, Nigerian public figures are playing an active role in normalizing it. Nigerian celebrities like Enioluwa and Bobrisky are reshaping beauty standards and showing their followers that it’s okay to express themselves through makeup. With more men in the entertainment industry embracing makeup, it becomes easier for regular people to do the same without fear of judgment.

4. Representation and Acceptance: Representation matters, and as men like Enioluwa, Damilola, and Bobrisky continue to dominate the conversation around makeup in Nigeria, it becomes less taboo and more accepted. The visibility of men using makeup is not just about cosmetics; it’s about breaking down long-held perceptions of masculinity and allowing individuals to explore different aspects of their identity.

In Conclusion

The rise of men’s makeup in Nigeria is a cultural movement led by influencers like Enioluwa Adeoluwa, Damilola Adejonwo, and Bobrisky and the likes, who are pushing boundaries and encouraging self-expression. With the power of social media, celebrity influence, and a growing desire for self-empowerment, men’s makeup continues to trend and is likely to grow even further in the coming years. This trend is a powerful reminder that beauty has no gender and that personal expression should never be limited by societal expectations.