Samsung Trashes Apple’s Just-Released iPhone 17 as Overhyped

Tech drama has reached a new high. Immediately after Apple unveiled its iPhone 17 lineup, Samsung Mobile US didn’t hold back, calling Apple’s so-called “innovation” nothing more than pure hype. But where does the truth really lie? Let’s break it down.

At Apple’s much-anticipated “Awe Dropping” launch event, the tech world buzzed about the new upgrades. Samsung, however, saw a different picture.

On September 9, the company took to X (formerly Twitter) to post:

“Actual innovation > hype #iCant,” directly mocking Apple’s promotional tagline, “Next up: ‘An all-new iPhone lineup unlike anything we’ve ever created.’”

The shade was instant. Memes, burns, and jabs about Galaxy vs. iPhone features flooded social media. Critics, of course, reminded Samsung of past design disputes and patent issues, proving that in tech, no brand escapes scrutiny.

So, what’s new with the iPhone 17?

Apple’s latest lineup includes four models: iPhone 17, 17 Air, 17 Pro, and 17 Pro Max. Among the highlights, the ProMotion 120 Hz display now comes standard on the base model, while base storage has been increased to 256 GB. Camera improvements include dual 48 MP rear lenses, an upgraded selfie camera, and a rumored optical zoom feature on the Pro Max. On the software side, iOS 26 brings enhanced Apple Intelligence features, including on-device photo editing and improvements to Siri. Yet, some reviewers argue these updates feel more like evolution than revolution.

Samsung’s jab, while bold, has sparked debate. Some critics agree that Apple’s incremental upgrades can feel overhyped and that Samsung was fair to call them out. Others, however, note that Samsung itself has faced accusations of borrowing ideas, making its criticism somewhat ironic. Timing also played a role—Samsung had just launched the Galaxy S25 Edge, which is being praised for its thinness and camera performance, with many claiming it pushes true innovation.

The situation highlights a bigger picture. Apple’s fanbase expects major leaps with every release, so when updates feel incremental, the word “hype” often comes into play. Brand rivalry between Samsung and Apple isn’t new, but when both companies pour billions into R&D, perception is just as important as specifications. Social media only fuels the fire, turning these corporate jabs into viral moments.

So, what do you think? Was Samsung right to call out Apple, or is this just another shouting match among tech giants? Is the iPhone 17 genuinely overhyped, or do the upgrades make it deserving of praise? Drop your thoughts in the comments.